Background:

A leading Asian automotive group was exploring entry into Germany’s high-end automobile market, aiming to position itself among established luxury brands. The client sought to understand market dynamics, consumer expectations, regulatory frameworks, and how legacy manufacturers maintain brand equity and operational excellence.

Solution:

Infor Connect facilitated four expert consultations with seasoned professionals in the German automotive industry:

• Former marketing director at a premium German car brand

• Ex-product strategist at a European luxury carmaker

• Automotive retail specialist with experience in the DACH region

• Independent consultant specializing in EV adoption trends in Germany

Impact:

• Market Understanding: The client received deep insights into consumer behavior specific to the German luxury segment, including preferences for engineering quality, heritage branding, and the increasing role of sustainability and electric drivetrains.

• Strategic Validation: The discussions helped the client refine their go-to-market strategy, including brand positioning, dealership models, and local partnerships.

• Regulatory Clarity: Experts provided clarity on homologation requirements, emissions compliance, and Germany-specific luxury car tax considerations, which significantly de-risked the client’s entry plan.

Conclusion:

By leveraging Infor Connect’s expert network, the client was able to gain actionable intelligence within a week, aligning internal strategy with on-the-ground realities of one of the world’s most discerning automobile markets.