Background

An international EdTech company was exploring expansion into the Southeast Asian market. With a strong presence in North America and Europe, the client aimed to tailor their digital learning platform to the regulatory, cultural, and technological landscape of countries like Indonesia, Vietnam and Philippines. They needed rapid insights on regional adoption trends, competitive positioning, and local partnership models.

Solution

Infor Connect arranged 4 expert consultations with professionals deeply embedded in the regional education ecosystem:

• Former regional director at a leading global EdTech platform

• Product strategist at a fast-scaling local EdTech startup

• Academic innovation lead at a top Southeast Asian university

• Independent consultant with expertise in digital learning deployment across emerging markets

Impact

• Market Understanding: The Expert Advisors provided granular insights into digital infrastructure readiness, public-private education initiatives, and consumer behavior across key markets. The client gained clarity on which countries offered the best short and medium term growth potential.

• Strategic Clarity: The consultations enabled the client to refine their go-to-market strategy by identifying optimal entry points, potential partnership opportunities with local institutions, and compliance requirements specific to each market.